How do you get your first Government contract?

The first step to successful business to government marketing is a plan. We call ours a Federal Government Marketing Action Plan (MAP). Clients who take advantage of our knowledge of the Federal Government terrain get contracts faster and eliminate wasting money on shotgun marketing. We help clear up the confusion and frustration of government marketing. You don't need to reinvent the wheel.

Custom tailored B2G marketing plan

Marketing strategies you can implement with successful outcomes
Who has the budget to spend on your product or service now
Key decision maker points of contact in the target agency
Possible teaming partners and competitors
Upcoming events where you can meet decision makers

Who can benefit from a Marketing Action Plan?

Any company that just got their GSA Schedule, companies unsuccessfully marketing to the government, and 8(a) approved companies are primary beneficiaries of the Marketing Action Plan. Also, any company trying to reduce their marketing costs or break into a new agency can reap the rewards of a Federal Government Marketing Action Plan.

We suggest companies in the GSA Schedule approval process get a Marketing Action Plan and start marketing before approval. Sometimes a procurement officer who wants your product or service will call the GSA and help push your approval. Instead of wasting years trying to figure out how to do it, in less than a month, we can put you on the road to government contracts.

Federal Government Marketing Action Plan Summary

This information will assist your company in setting up meetings with the decision makers. The Marketing Action Plan gives your company a nearly real time picture of the Federal procurement terrain and where your company fits within it. Knowing who purchases a company's services/products AND has the money to buy them is key knowledge to have before your company commits its resources. This will ensure that you are spending your time and resources more wisely and will increase your chances of government contracting success.

We will meet with you, review your existing marketing strategy and materials, and research your company's products or services to create a realistic appraisal of your company's strengths and weaknesses. Then we will identify up to three target federal government agencies. We conduct a thorough review of these agencies including the agency's budget and specifics on Agency objectives and organizational strategic plans that may be relevant to your company.

We use this information to create a tailored marketing plan of programs, points of contact, upcoming contract opportunities and existing contracts that may be re-competed for follow-on work, teaming partners and/or potential competition, and upcoming industry events.